Atlanta's Largest Corporate Convention Returns in 2011

- 55,000 Expected at 2011 Primerica Meeting -

Press Release, June 17, 2010

Atlanta Convention & Visitors Bureau (ACVB) and Primerica, Inc. announce the return of the city's largest corporate meeting when Primerica hosts its biennial summer convention at the Georgia World Congress Center (GWCC), June 15-18, 2011. Show organizers expect more than 50,000 attendees, generating an economic impact of more than $57.8 million.

“Signing for our 2011 convention signifies a triumphant return as a Georgia-based public company,” said John A. Addison, chairman of Primerica Distribution, and co-CEO and director of Primerica. “Primerica's representatives from all 50 states, Canada and Puerto Rico value this convention as an investment in their businesses, and we are thrilled to be back and able to provide this opportunity for professional development.”

D. Richard Williams, chairman of the board and co-CEO of Primerica added, “Atlanta offers the facilities, hotel infrastructure and personnel needed for an event of this size. By holding the event locally, not only do we enjoy economic and logistical benefits, but we also support our hometown.”

The Primerica convention will utilize all three wings of the Georgia World Congress Center, totaling 1.4 million square feet of exhibition space. The convention also includes general sessions in the Georgia Dome. Primerica began holding meetings and conventions in Atlanta in 1993.

“The conventions industry is an insurance policy for the city and the Primerica convention plays a big role in Atlanta's success,” said William Pate, ACVB President and CEO. “The signing of the Primerica convention has helped put us in a position where we are booking ahead of our competitors.”

Primerica, Inc., headquartered in Duluth, Georgia, is a leading distributor of financial products to middle income households in North America, with more than 100,000 licensed independent representatives. The company provides to its six million clients quality financial products and services, including term life insurance, mutual funds, variable annuities, loans and long-term care insurance. Primerica employs 1,700 Atlanta-based associates.

Established in 1913, Atlanta Convention & Visitors Bureau is a private, nonprofit organization created to favorably impact the Atlanta economy through conventions and tourism.

About Primerica, Inc.
Primerica, a leading distributor of financial products to middle income households in North America, has approximately 100,000 licensed sales representatives who assist clients in meeting their needs for term life insurance, which Primerica underwrites, as well as mutual funds, variable annuities, loans and other financial products. Primerica representatives focus on reaching the underserved middle-income market. Primerica, headquartered in Duluth, GA., insures 4.3 million lives and more than two million clients maintain investment accounts with the company. Primerica's mission is to serve middle income families by helping them make informed financial decisions and providing them with the strategies and means to gain financial independence