Our Focus

While other financial services companies typically focus on the wealthy, Primerica serves Main Street families in neighborhoods all across North America.

We take an educational approach and offer financial tools to help our clients reach their goals. The complimentary Financial Needs Analysis asks all the right questions to identify exactly where a family is on the path to their goals, and then suggests Primerica solutions that both fit their needs and budget, and help them stay on track for those dreams.


Erik & Buffy Edberg

When you live in Hartford, South Dakota, Main Street is a dirt road. "Let's face it, out here we've got plenty of feed stores... not so many financial services firms," says Erik Edburg, a former U.S. Postal Service employee.

"We were instantly attracted to the principles that our Primerica representative showed us. The Financial Needs Analysis (FNA) we did identified that we needed more income protection and we needed to save more. We would not be where we are today if it hadn't been for our representative taking the time to show us how money really works."

Erik and his wife, Buffy, a former school worker, are now enjoying retirement. "Our relationship with our Primerica representative has made a huge difference in our lives," say the Edburgs. "We feel like he cares about us and our needs and doesn't just want to sell us products. Primerica really comes across to us as standing up for Main Street families like us."