SINCE OUR FOUNDING IN 1977, Primerica HAS FOCUSED ON SERVING MAIN STREET FAMILIES IN COMMUNITIES ACROSS NORTH AMERICA.
Middle income households are often underserved by financial services companies, resulting in a tremendous unmet need. Our unique business model and financial solutions allow us to satisfy this demand.
Our representatives take an educational approach to helping their families, friends, and acquaintances understand essential financial concepts and select the appropriate solutions for their needs. Our business is frequently conducted at our client’s home – often at the kitchen table – rather than in an office. We know our clients on a personal level, and the financial tools we deploy give us unparalleled insight into the financial goals of these families.
Every day, Primerica makes a difference in the lives of middle income families. Our experience has shown that term life insurance is the best insurance option for our market, and Primerica now protects approximately 5 million people in North America.