Failure Was Not an Option
Cheryl Bartlett was working as a program director for a state hospital in California when she first found out about Primerica.  She had already worked her way through college and had been promoted, but realized she was never going to be paid according to how hard she worked.  “I had worked hard, and was conscientious.  But I got tired of seeing people with the same title who goofed around all month make the same amount of money I did.  I wanted to be wealthy.  I realized it wasn’t going to happen there.”

Starting Out
When Cheryl first started earning with Primerica, she was part-time. “But I looked at the people earning hundreds of thousands of dollars, and I said, ‘If they can do it, I can do it.’ And I went full-time.  I quit my job.  I felt by faith that I would do it.  I was really motivated by my dreams.  When I was getting ready to leave my job, they said, ‘You’ll be back.’ I thought, ‘I’ll never tuck my tail and come back here.’ That motivated me too.  Within four months, we were the number one district leader in the nation.  And we’ve placed near the top of the company ever since then.”

In the early days, Cheryl didn’t let anything stop her.  “I was pretty determined,” she recalls.  “I worked 18 hours a day.  I did everything I was scared of: talking to people I didn’t know, asking for referrals, inviting as many people as I could to meetings.  Failure was not an option for me.  I really believe in the power of prayer.  I thank God not just that I found a business, but a place where I could build a life.”

Today, Cheryl earns an astounding $756,8852 annually.  It has allowed her to reach many of her goals and dreams, including: owning her dream home in a Northern California vineyard; providing a “wonderful” retirement for her mother; helping her Godchildren get started in the business and buy a starter home; and, most importantly, “touching the lives of thousands of people in a positive way.  We are the only company in America that can step up and provide what people need: a good, honest, solid financial education about what they can do to gain financial independence – and earn extra money a month part-time while you build a business you can own.”3

A Great Opportunity for Women
When Cheryl started building her Primerica business back in 1983, she was one of only a handful of women.  Today, an astounding 51% of new Primerica representatives are women, and 50% of new promotions are women.  “Women actually have an advantage in this business over men,” Cheryl says.  “For one thing, people are less sales-resistant to women.  This is a relationship business and women are very strong in relationships,” says Cheryl. 

She continues, “When you sit down at the kitchen table with people, usually it’s the wife who pays all the bills.  We also have great organizational skills and we are very strong at multitasking.” 

Women and Primerica are clearly a great match: 424 women in the company earn at least $100,000 or more per year.  “I feel like I’ve been so blessed,” says Cheryl.  “My goal is to help as many people as I can.”