We Help Families Get on the Path to a Secure Financial Future

Taking control of your financial future can feel overwhelming. And, if you're like many people, it's hard to even know where to start. When you consider that financial education isn't often taught in schools, it's no wonder so many of us enter adulthood knowing very little about the fundamentals of healthy money management.

If this sounds familiar, you're not alone! For more than 45 years, Primerica's licensed Representatives have educated families just like yours on simple financial concepts as part of our HOW MONEY WORKS™ approach.

Our goal is to empower you to make informed financial choices through education and then match you with the right financial solutions – term life insurance, investments, auto & home insurance, and more – that can help you achieve your financial goals.

Why CHOOSE Primerica for Your Financial Needs?

Primerica is uniquely positioned to understand the needs of our clients because our Representatives are Main Street families, just like the clients we serve. Our Representatives come from all walks of life and from communities and neighborhoods all across North America.

We start with our complimentary Financial Needs Analysis (FNA) to help you better understand where you are now and then offer financial solutions that can help you get on track to a better financial future.

We Do What's Right

Primerica's people-first philosophy and our commitment to doing what's right for our clients is evident in the millions of families who trust Primerica for their family's financial needs.

About Primerica
Play the video - Freedom for Families

Freedom For Families

Freedom for families is at the heart of everything Primerica does. Since the beginning, our mission to help middle-income families get on track to achieve financial freedom has changed the future for millions of people.

Financial Needs Analysis (FNA)

Getting your current finances in line with your future goals doesn't have to be complicated. In about 30 minutes, your Primerica Representative can show you how to get from where you are to where you want to be through a personalized path to your goals.

Primerica FNA
Create, Track and Achieve Financial Goals

Create, Track and Achieve Financial Goals

As a Primerica client, you'll work with your Primerica Representative to learn fundamental financial basics and gain a better understanding of where you stand with your personal finances. Through our personalized portal, MyPrimerica.com, you'll also have 24/7 access to your account to track progress toward your goals, use self-service tools and more!

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How can Primerica help you?

There's no "cookie-cutter" method to improving your financial health. Primerica understands your personal finance is just that – personal. We welcome the chance to earn your trust, and your business!

Standard of Excellence – Awards & Recognition

Primerica's commitment to excellence is evident through various awards and recognition we've received for the strength of our business, the quality of our service and solutions, and our dedication to creating an open and inclusive organization.

Forbes 2022 logo

Forbes 2022

Recognition presented by Forbes and Statista. Insurance companies were identified through an independent survey of more than 16,000 U.S. consumers with at least one insurance policy. The survey considered customers' overall recommendations, their general satisfaction and ratings in five specific areas. In the U.S., term life insurance is underwritten by Primerica Life Insurance Company. Executive Offices Duluth, GA except New York, and National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State.

AM Best logo

AM Best

Oldest and most prominent rating agency in the industry. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. Primerica's life companies' financial strength is rated A+ (Superior) by AM Best.

Top Workplaces USA logo

Top Workplaces USA

This organization recognizes organizations whose corporate culture, values, and people-centric approach attract and retain the best talent.

Moody's Investor Service logo

Moody's Investors Service

Provides credit ratings to assess the financial strength of financial services companies. These ratings are based on various factors which indicate an organization's overall financial stability.



DALBAR is the leading independent expert for evaluating and auditing the financial services community. Primerica Financial Services Investments has received the Mutual Fund Service Award for 19 consecutive years.

Bloomberg Gender-

	Equality Index logo

Bloomberg Gender-Equality Index

Tracks the performance of public companies committed to disclosing their efforts to support gender equality through policy development, representation and transparency. Primerica was named to the Bloomberg GEI in 2020, 2021, and 2022.

FORTUNE®® 1000 logo

FORTUNE® 1000 2020

Ranks the largest 1,000 American companies by revenue. Primerica was named to FORTUNE® 1000 for the first time in 2020.

Forbes 50 Most Trustworthy Companies logo

Forbes 50 Most Trustworthy Companies

Forbes' annual ratings identify the 50 most trustworthy companies in America based on their accounting and governance practices. Primerica was chosen for this award in 2015.

Forbes Best-in-State Insurance Companies logo

Forbes Best-in-State Insurance Companies USA

The Best-in-State ranks insurance companies in each state based on customer surveys on various factors of client satisfaction. In 2021, Primerica ranked among the top five for Term Life Insurance in three states – California, Georgia and Ohio.

Moody's Investor Service logo

Forbes America's Best Employers for Women

This annual ranking surveys women working for organizations with 1,000 workers or more and evaluates the organization's culture, opportunities for career development, image, working conditions, salary, and wages and diversity. Primerica received this award in 2019, 2020, and 2021.

AM Best: The following companies have been rated A+ (Superior) by AM Best: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. For the latest Best's Credit Rating, access www.ambest.com. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F.

Top Workplace Award: Primerica earned a Top Workplace Award from 2014-2021 as the highest-ranking public company headquartered in Georgia in the "large companies" category (500+ employees in Georgia) when compared with private companies and nonprofit companies.

Moody's Investors Service: Moody's refers to Moody's Investor Services.

DALBAR: Primerica Shareholder Services Inc. has received the DALBAR Mutual Fund Service Award for its exemplary customer service consecutively since 2002.

Bloomberg Gender-Equality Index: Bloomberg.com, "Bloomberg's 2021 Gender-Equality Index Reveals Increased Disclosure as Companies Reinforce Commitment to Inclusive Workplaces," January 27, 2021.

From FORTUNE Magazine, June 2020 – ©2020 Fortune Media IP Limited. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse products or services of, Primerica. For more information, see https://www.parsintl.com/publication/fortune1000creditnotice2020/.

Forbes America's 50 Most Trustworthy Financial Companies ranking compiled by MSCI ESG Research. Numerical score based on "Aggressive Accounting and Governance Risk" (AGR), which is determined by factors including high risk events, revenue and expense recognition methods, SEC action and bankruptcy risks.

Forbes America's Best In State Insurance Companies for 2021 recognizes for five different insurance products (Auto, Homeowner's, Renters, Term Life, and Permanent Life Insurance), which were evaluated by 20,000 US consumers based on factors of financial advice, customer service, price-performance ratio, transparency, and damage/benefit service.

Forbes Best Employers for Women for 2019, 2020, and 2021. The survey was conducted using online access panels, providing a sample of individuals working part- or full-time with companies with more than 1,000 employees and/or independent contractor agents in the U.S. Primerica representatives are independent contractors, not employees.