As we enter the fifth year of our Decade of Dominance, the future has never looked brighter. Rally your team and commit to fill the Mercedes-Benz Stadium with 70,000 hope-filled, mission-focused Primericans, who are READY to have their life-defining moment at the biggest Convention in our Company's history.
WE WANT YOU TO CELEBRATE BIGGER MILESTONES, ASPIRE TO GREATER ACHIEVEMENTS, MAKE LIFE-LONG MEMORIES, AND ALIGN TO BE A POWERFUL SOURCE OF HOPE!
SEIZE THE MOMENT
Forget everything you've heard or seen about how Primerica gathers as one big team. While the venue — the Mercedes-Benz Stadium in Atlanta, Georgia — is the same, the CROWD, the STAGE, and the ENERGY will take you to a whole, new level of mind-blowing INTENSITY! In turn, that intensity will change how you feel about YOUR business and YOUR passion for "doing what's right" for families for years to come!
SEIZE THE MOMENTUM
Every leader at every level should begin again with a bolder vision for their business. The days leading up to the Convention will be the moments that matter ... the moments that create momentum! At the 2024 Convention, we will celebrate your incredible achievements and cast greater vision as we step into the second half of the Decade of Dominance.
Mark your calendars and register today:
2024 Primerica Convention
Wednesday, July 10 - Saturday, July 13, 2024
Mercedes-Benz Stadium
Georgia World Congress Center
Atlanta, GA
REGISTRATION FOR THE 2024 CONVENTION IS NOW OPEN!
It's quick and easy to register on Primerica Online and the Primerica App! Be sure to register early so you can secure your first choice of hotel rooms, sign up for additional workshops and save money on registration fees. Rally each and every member of your team to register now so you and your team won't miss this Convention of a lifetime!
Planning
Agenda
| WEDNESDAY, JULY 10 |
12:00 p.m. - 7:00 p.m. 7:00 p.m. - 9:30 p.m. |
Registration, Exhibits, Primerica Stores, Tote Bag Pickup RVP Kickoff Meeting (RVPs & Above Only) (The Future qualifiers will be invited and recognized.) |
|---|---|---|
| THURSDAY, JULY 11 |
7:00 a.m. - 7:00 p.m. 8:00 a.m. - 11:00 a.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 10:00 a.m. - 1:00 p.m. 1:30 p.m. - 4:30 p.m. 1:30 p.m. - 4:30 p.m. 5:00 p.m. - 10:00 p.m. |
Registration , Exhibits, Primerica Stores, Tote Bag Pickup Partnership Workshop Canada Breakout Hispanic Workshop African American Workshop Women in Primerica Workshop Protect & Invest Workshop Hierarchy Night |
| FRIDAY, JULY 12 |
7:00 a.m. - 5:00 p.m. 8:00 a.m. - 12:30 p.m. 12:30 p.m. - 6:00 p.m. 1:30 p.m. - 4:30 p.m. 1:30 p.m. - 4:30 p.m. 3:00 p.m. - 5:00 p.m. 4:00 p.m. - 7:30 p.m. 7:00 p.m. - 10:00 p.m. |
Registration & Tote Bag Pickup at Georgia World Congress Center Opening General Session Exhibits & Primerica Stores Generation Domination Workshop Protect & Invest Workshop Asian Pacific Islander Workshop Registration & Tote Bag Pickup at Mercedes-Benz Stadium (Gate 1) General Session |
| SATURDAY, JULY 13 |
7:00 a.m. - 10:00 a.m. 8:00 a.m. - 1:00 p.m. 1:00 p.m. - 5:00 p.m. 5:00 p.m. - 8:00 p.m. 7:00 p.m. - 11:00 p.m. |
Registration & Tote Bag Pickup at Mercedes-Benz Stadium General Session Primerica Stores Registration & Tote Bag Pickup at Mercedes-Benz Stadium (Gate 1) Closing General Session |
A more detailed agenda will be available at a later date. Please refer to this for planning purposes only.
Something for
Every Teammate
Total Takeover at The Benz
The Mercedes-Benz Stadium is an exceptional, world-class facility with state-of-the-art sound, lighting and effects. Be a part of a high-energy "rock concert" environment and experience what the biggest sports and music stars experience in this one-of-a-kind venue. There isn't a bad seat in the house thanks to a giant halo screen — see yourself on the "big screen" with interactive recognition, crowd cams and more!
Bigger Recognition
Stay "all in" and continue to maximize on Primerica's surging momentum! You and your teammates could be recognized for your achievements during one (or more!) of the General Sessions in the Benz. All eyes will be on you as the cameras click and the crowd explodes! You'll feel like the superstar you are! See POL for all the competition categories and make it your number one goal to cross the BIG stage at the 2024 Convention!
Come to All Four General Sessions
We have a packed agenda filled with larger-than life recognition, inspiring speakers and bombshell announcements, and you won't want to miss a single minute! Get there early, stay late; commit to four days of everything Primerica. You'll never regret investing this time in your business.
The Very Best Workshops
Primerica's Convention workshops offer something for everyone. Be sure to sign up early to secure your seat for these wildly popular workshops. You'll get a chance to learn from top company leaders on what you need to do to grow a successful business. Complete workshop descriptions can be found below or by clicking the Workshops tab.
RVP & Above Kickoff Meeting
RVPs & Above are invited to this high-energy session, which includes The Future recognition, to be held on Wednesday evening, July 10 at 7:00 p.m. It's the biggest gathering of Primerica RVPs EVER and a meeting you can't miss.
Exhibits
At the vast, interactive exhibit hall, you'll have the chance to meet your Home Office support system, fund partners, client solutions partners, marketing and technology support, and more. They'll be happy to answer your questions personally and give you more information about the products, services and departments they represent.
Stores
Shop the Company Store and stock up on the latest brochures, marketing materials, and all the tools you need to succeed. Visit the Primerica Store to find logo attire and accessories that are sure to make you feel at the top of your game.
Registration is
Super Easy
Register NOW to SAVE! Registration — for admission to all four General Sessions, exhibits, stores, and more — is only $150 per person! After May 1, registration fees will increase to $175.
New Reps Pay Just $50
There's nothing like a Primerica Convention to show your new recruits the bigness of Primerica. Give your new recruits an added incentive to make the trip with you to Atlanta with special pricing! Any Rep who received their Rep ID number on or after October 1, 2023, pays just $50 to attend. Think about that: for about the price of a family drive-through dinner, your new Reps will enjoy a life-changing experience!
Get the Hotel You Want
Register early to take advantage of the best (and closest) hotel accommodations. Log onto POL or the Primerica App and look for the Convention Registration link, or go directly to:
https://www.xpressreg.net/register/prim0724
Register yourself and your Partner/guest and select any additional workshops you want to attend.
- Payment made by Visa, MasterCard or Discover.
- Once registered, don't forget to book your hotel room. We've secured room blocks at most of the major downtown Atlanta hotels.
- Hotel information, including location, availability and rates are in the online registration system. Book early to make sure you get the room you want!
- Note: A deposit may be due by your hotel on or after May 31, 2024.
Workshops and
Breakout Sessions
Protect & Invest: $50
The Protect & Invest Workshop will focus on the fundamental cornerstones of our business – life insurance, securities, training, and education. Bring new energy and focus to our "Buy Term & Invest the Difference" Crusade and learn how to educate your clients about our premier products and solutions.* As you’ll note on the agenda, this workshop will be offered on both Thursday and Friday!
*Representatives must obtain all appropriate licenses and appointments prior to making a sale or receiving a commission.
Women in Primerica: $50
Now more than ever, women are looking for opportunities for work flexibility and to build their own businesses. In the Women In Primerica Workshop, you'll hear from some extraordinarily successful female leaders as they empower, encourage and equip you to take your business to new heights.
Partnership: $50
Hear stories of success from Primerica leaders who have witnessed "The Power of Two" and their inspiring commitment to building a business — and a future — together. The Partnership Workshop is one of the Convention's most popular events year after year.*
*The Partnership Empowerment Program (PEP) is a recognition program for Primerica Partnerships. It is not a business or legal partnership. PEP cannot affect, combine or alter contractual compensation, hierarchical agreements or ownership issues.
African American (AALC): $50
Discover and hear from successful black business leaders on how to create a lasting legacy of financial independence for your family. The African American Workshop is hosted by the AALC and will empower you with support, leadership and important resources to bolster your success!
Hispanic (HALC): $50
Hosted by the HALC, the Hispanic Workshop will deliver unique tips and techniques from top leaders who work with and serve Hispanic families. This workshop includes inspiring personal stories, support and important resources.
NEW! Asian Pacific Islander (APILC): $50
This new workshop is hosted by the Asian Pacific Islander Leadership Council and is geared toward understanding, serving and supporting this growing and diverse population. Hear from Asian and Pacific Island leaders on how you can plug in for success!
Generation Domination: $50
Built with our up-and-coming Reps in mind, this workshop will help tomorrow's leaders establish what it truly means to become an entrepreneur and build a strong business legacy.
Canada Breakout: FREE
Designed for Primerica's Canadian Representatives, this breakout will focus on how entrepreneurs can best serve those in their market.
DON'T MISS THE OPPORTUNITY FOR YOUR TEAM TO WITNESS THE BIGNESS OF PRIMERICA ON A SCALE YOU'VE NEVER WITNESSED, WITH 70,000 PRIMERICANS TOGETHER IN ONE VENUE. WHEN WE GATHER TOGETHER, IT WILL BE A TRULY MASSIVE MOMENT THAT YOU SIMPLY CANNOT MISS. THE 2024 CONVENTION WILL MARK A TURNING POINT IN YOUR LIFE AND PROPEL YOU INTO AN EXCITING PERIOD OF MOMENTUM THAT YOU'VE NEVER EXPERIENCED BEFORE — COMMIT TO BE THERE!
SEIZE YOUR MOMENT ON
PRIMERICA'S BIGGEST STAGE!
YOU MUST BE REGISTERED FOR CONVENTION TO QUALIFY FOR RECOGNITION, AND REGISTRATION WILL OPEN FOR ALL REPS AT ALL LEVELS STARTING JANUARY 4, 2024.
Milestone Recognition Qualification Period:
July 2023 - June 2024
- New RVPs, SVPs,
- NSDs & SNSDs
- New $100,000 Earners1
- New Diamond Earners1
- New Million-Dollar Earners1
- New Circle of Champions
Ownership Recognition Qualification Period:
December 2023 - April 2024
- New Owners (Achieving $300,000 Level)2
The Future Recognition Qualification Period:
December 2023 - April 2024
- Top 150
(Recognition will take place at the RVP & Above meeting on Wednesday, July 10.) - 50 Sprint Slots - Qualify April - May 2024
Production Category Recognition Qualification Period: December 2023 - April 2024
Career Cash1
- Top 10 SVP
- Top 10 NSD
- Top 10 SNSD
Life Premium
- Top 10 Personal
- Top 25 Future RVP
- Top 50 RVP & Above
- Top 10 SVP at 1st
- Top 10 NSD at 1st
- Top 10 SNSD at 1st
- Top 10 Thru 3rd
New Life Licenses
- Top 25 Future RVP
- Top 50 RVP & Above
- Top 10 SVP at 1st
- Top 10 NSD at 1st
- Top 10 SNSD at 1st
- Top 10 Thru 3rd
Recruiting
- Top 25 Future RVP
- Top 50 RVP & Above
- Top 10 SVP at 1st
- Top 10 NSD at 1st
- Top 10 SNSD at 1st
- Top 10 Thru 3rd
Total Securities Volume3
- Top 10 Personal (All Levels)
- Top 10 Future RVP
- Top 30 RVP & Above
- Top 10 SVP at 1st
- Top 10 NSD at 1st
- Top 10 SNSD at 1st
- Top 10 Thru 3rd
Primerica Mortgage
- Top 10 Personal (US)
- Top 3 Personal (Canada)
- Top 10 Thru 1st (US)
- Top 3 RVP & Above (Canada)
Newly Mortgage Licensed
- Top 3 Base Shop
Senior Health Apps4
- Top 10 Personal
- Top 10 RVP & Above
Auto & Home4
- Top 10 Personal
- Top 10 RVP & Above
PLPP/PPLS
- Top 10 Personal
- Top 10 RVP & Above
Vivint4
- Top 10 Personal
- Top 10 RVP & Above
ID Theft Defense
- Top 10 Personal
- Top 10 RVP & Above
Primerica Enhance5
- Top 10 Personal
- Top 10 RVP & Above
Total Life Licenses (Team Size)
- Top 10 RVP & Above
- Top 10 Thru 3rd
Total Securities Licenses (Team Size)
- Top 10 RVP & Above
- Top 10 Thru 3rd
Category competition based on title as of December 1, 2023.
1. References to various milestone achievements and levels of success, including the status of Million Dollar Earner, involve sales force representatives who have achieved
extraordinary levels of cash flow during their careers. Personal cash flow levels fluctuate, and these achievements do not reflect earnings of typical representatives. From January
1 through December 31, 2022, Primerica paid cash flow to its North American sales force at an average of $7,479, which includes commissions paid on all lines of business to life
licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates. 2 The Ownership
Program is subject to terms, conditions and applicable regulatory requirements. Please see POL for the Ownership Program documents and policies, which control in all respects.
3 Due to state law, regulated securities production in Massachusetts is not eligible for inclusion in the production calculation and will not be credited toward qualification. Excluded
production is determined based on the state of sale or client’s state of residence. 4. U.S. only. 5. Canada only.
Visit POL Home tab / Compensation / Qualification Rules for additional details. Primerica reserves the right to suspend, modify or terminate any competition. Primerica Representatives are independent contractors and are not employees of Primerica. Representatives earn income through the sale and referral of products and are not paid to recruit.
From January 1 through December 31, 2022, Primerica paid cash flow to its North American sales force at an average of $7,479, which includes commissions paid on all lines of business to life licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates. For more information about incentives discussed, including qualification guidelines, please see POL for details. Primerica representatives are independent contractors and not employees of Primerica.