We Help Families Get on the Path to a Secure Financial Future

Taking control of your financial future can feel overwhelming. And, if you're like many people, it's hard to even know where to start. When you consider that financial education isn't often taught in schools, it's no wonder so many of us enter adulthood knowing very little about the fundamentals of healthy money management.

If this sounds familiar, you're not alone! For more than 45 years, Primerica's licensed Representatives have educated families just like yours on simple financial concepts as part of our HOW MONEY WORKS™ approach.

Our goal is to empower you to make informed financial choices through education and then match you with the right financial solutions – term life insurance, investments, auto & home insurance, and more – that can help you achieve your financial goals.

Why CHOOSE Primerica for Your Financial Needs?

Primerica is uniquely positioned to understand the needs of our clients because our Representatives are Main Street families, just like the clients we serve. Our Representatives come from all walks of life and from communities and neighborhoods all across North America.

We start with our complimentary Financial Needs Analysis (FNA) to help you better understand where you are now and then offer financial solutions that can help you get on track to a better financial future.

One Primerica

There is power in Primerica's unity. We learn together, we grow together, and we all win together because our interests are aligned.


Primerica's people-first philosophy and our commitment to doing what's right for our clients is evident in the millions of families who trust Primerica for their family's financial needs.


Freedom for families is at the heart of everything Primerica does. Since the beginning, our mission to help middle-income families get on track to achieve financial freedom has changed the future for millions of people.


Getting your current finances in line with your future goals doesn't have to be complicated. In about 30 minutes, your Primerica Representative can show you how to get from where you are to where you want to be through a personalized path to your goals.


As a Primerica client, you'll work with your Primerica Representative to learn fundamental financial basics and gain a better understanding of where you stand with your personal finances. Through our personalized portal, MyPrimerica.com, you'll also have 24/7 access to your account to track progress toward your goals, use self-service tools and more!

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How can Primerica help you?

There's no "cookie-cutter" method to improving your financial health. Primerica understands your personal finance is just that – personal. We welcome the chance to earn your trust, and your business!

Standard of Excellence – Awards & Recognition

Primerica's commitment to excellence is evident through various awards and recognition we've received for the strength of our business, the quality of our service and solutions, and our dedication to creating an open and inclusive organization.

Primerica Named #1 Most Trusted by Investor's Business Daily

Primerica Named #1 Most Trusted by Investor's Business Daily

Most Trusted Financial Companies 2022 by Investor's Business Daily. Survey results are presented solely with respect to Primerica's U.S. term life insurance business.

Forbes 2022 logo

Forbes 2022 America's Best Insurance Companies i

Primerica was proud to have been recognized as one of America's Best Insurance Companies by Forbes in October 2021. Forbes provided this recognition based on an online survey in cooperation with Statista, Forbes provided recognition based on an online survey of 16,000 respondents in the U.S., considering customers' overall satisfaction and recommendations.

AM Best logo

AM Best

Rated A+ (Superior) by A.M. Best

AM Best has rated Primerica's financial strength as A+ (Superior): Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. Independent rating services assesses the creditworthiness of and/or reports on over 16,000 insurance companies worldwide.

The following Primerica life insurance companies have been rated A+ (Superior) by AM Best, as of November 15, 2023: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. For the latest A.M. Best Credit Rating, access www.ambest.com.

Newsweek America's Greatest Workplaces 2023

Newsweek America's Greatest Workplaces 2023

Primerica was recognized in 2023 by Newsweek in its first annual "America's Greatest Workplaces" ranking. This award is based on a survey of key employee satisfaction measures, including competitive salaries and benefits, commitment to equality and diversity, and company culture.

Top Workplaces USA logo

Top Workplaces – 2024 USA

Primerica was recognized as a Top Workplace in 2024. The Top Workplaces USA award recognizes companies that make the world a better place to work in by prioritizing a people-centered culture and by giving employees a voice. This award is based entirely on feedback from an employee engagement survey completed by the employees of participating workplaces.

FORTUNE® 1000 logo

FORTUNE® 1000 2024

The Fortune® 1000 lists the 1,000 largest American companies measured by revenue, published annually by Fortune Magazine. Eligible companies are ranked by revenue generated from core operations, discounted operations, and consolidated subsidiaries.

© 2024 Fortune Media IP Limited All rights reserved. Used under license. Fortune 1000® is a registered trademark of Fortune Media IP Limited and is used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Primerica, Inc. As of June 4, 2024.


DALBAR Mutual Fund Service Award ii

DALBAR is the leading independent expert for evaluating and auditing the financial services community. PFS Investments has received the DALBAR Mutual Fund Service Award for 21 consecutive years.

Bloomberg Gender-Equality Index logo

Bloomberg Gender-Equality Index 2023

Bloomberg's Gender–Equality Index tracks the performance of public companies committed to disclosing their efforts to support gender equality through policy development, representation, and transparency. Primerica has been included in the 2023 Bloomberg Gender–Equality Index. This is the fourth consecutive year that Primerica has been included in the index. Fostering diversity, equality and inclusion is a cornerstone of Primerica's culture and its DEI efforts. Creating an environment where our employees and salesforce can thrive and feel valued is core to who we are. Learn more. iii

Forbes 2023 – The Best Employers for Women

Forbes 2023 – The Best Employers for Women

We were proud to be recognized in 2023 by Forbes as one of "The Best Employers for Women." Fostering diversity, equality and inclusion is a cornerstone of Primerica's culture. Primerica prides itself in its DEI efforts and its work to foster groups like Women in Primerica. Learn more. iv


i Forbes 2023 America's Best Insurance Companies:
Forbes. com, "Forbes 2023 America's Best Insurance Companies," October 24, 2022.

ii DALBAR Mutual Fund Service Award:
Dalbar.com, "DALBAR Mutual Fund Service Award 2023," January 10, 2024. DALBAR is the leading independent expert for evaluating and auditing the financial services community.

iii Bloomberg Gender-Equality Index 2023:
From Bloomberg Finance L.P, "2023 Bloomberg Gender–Equality Index," January 31, 2023. The 2023 Bloomberg Gender-Equality Index logo mark is associated with the Bloomberg Gender Equality data for the 2021 fiscal year.

iv Forbes 2023 – The Best Employers for Women:
Forbes.com, "Forbes 2023 The Best Employers for Women," July 25, 2023.