Primerica Reviews

Primerica is a financial services company serving the middle-income market in the U.S., Canada, Puerto Rico and Guam. In 1977, we pioneered the "Buy Term and Invest the Difference" philosophy which solves two of the biggest financial needs nearly every family faces – income protection with term life insurance and saving for the future with a sound investments strategy.

Read what some of the millions of people who trust Primerica for their financial needs have to say about their experiences with us.


Primerica's life insurance companies offer affordable term life insurance protection ranging from a 10-year level premium policy all the way up to a 35-year level premium policy. You can buy protection for the period of time you need it most with guaranteed insurability to age 95 and with guaranteed premium rates for the entire initial term. Here's how Primerica's life insurance clients review their life insurance coverage.


Learn more about Primerica's Term Insurance here.


Primerica's reputation for reliably providing excellent service and solutions to highly satisfied clients across North America is reflected in Primerica's ratings from industry rating agencies.

Primerica Rating


Primerica's commitment to excellence is evident through various awards and recognition we've received for the strength of our business, the quality of our service and solutions, and our dedication to creating an open and inclusive organization. Here are just a few of the industry accolades Primerica has earned.

Forbes 2022 logo

Forbes 2022 America's Best
Insurance Companiesiii

FORTUNEĀ® 1000 logo

FORTUNE® 1000 2020iv


At Primerica, our entrepreneurial business opportunity isn't a job, but a way to be in business for yourself, but not by yourself. Our 129,000+ life licensed independent contractor representatives have the backing of the Primerica Home Office, led by an executive team of experts in the financial services industry, and the support of more than 2,000 dedicated employees.

Find out what people are saying about Primerica's Home Office.



Learn more about our business opportunity here.

View Primerica corporate career opportunities here.


Top Workplaces USA logo

Top Workplaces USA
This organization recognizes organizations whose corporate culture, values, and people-centric approach attract and retain the best talent. Primerica received this award from 2014-2022. For more information, click here.

Moody's Investor Service logo

Best Employers for Women
This annual ranking surveys women working for organizations with 1,000 workers or more and evaluates the organization's culture, opportunities for career development, image, working conditions, salary, and wages and diversity. Primerica received this award in 2019, 2020, and 2021. For more information, click here.

Forbes 2022 logo

Best Employers for Diversity
Forbes' annual ranking surveys 50,000 Americans (including 30,000 women) to identify companies thought of most favorably by their female workers. Primerica was recognized by this award in 2021 and 2022. For more information, click here.

Bloomberg Gender-
	Equality Index logo

Bloomberg Gender-Equality Index
Tracks the performance of public companies committed to disclosing their efforts to support gender equality through policy development, representation, and transparency. Primerica was named to the Bloomberg GEI in 2020, 2021 and 2022. For more information, click here.

Glenn Williams
"We believe who we are is defined every time one of our representatives sits across the kitchen table with a new family, listens to their goals and dreams, and provides a common-sense strategy to empower the family to achieve those goals. We are proud of the difference we make in communities all across North America."
Glenn Williams
Primerica CEO

iBBB Rating & Accreditation:
BBB Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB's determination of the attributes of a better business. They incorporate not only lawful business practices, but also BBB's experience with ethical advertising, selling and customer experiences. For a business to qualify for BBB Accreditation, it must continually meet these standards. Not all businesses will qualify for BBB Accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust. BBB accreditation fees are based on several factors, including the size of business. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here

iiAM Best Ratings:
The following companies have been rated A+ (Superior) by AM Best: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. For the latest Best's Credit Rating, access AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F.

iiiForbes 2022 America's Best Insurance Companies:
Recognition presented by Forbes and Statista. Insurance companies were identified through an independent survey of more than 16,000 U.S. consumers with at least one insurance policy. The survey considered customers' overall recommendations, their general satisfaction and ratings in five specific areas. In the U.S., term life insurance is underwritten by Primerica Life Insurance Company. Executive Offices Duluth, GA except New York, and National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State.

ivFORTUNE® 1000 2020:
Ranks the largest 1,000 American companies by revenue. Primerica was named to FORTUNE® 1000 for the first time in 2020.

DALBAR is the leading independent expert for evaluating and auditing the financial services community. Primerica Financial Services Investments has received the Mutual Fund Service Award for 19 consecutive years